The Art of Transformation


Revitalizing a community

The Art of Transformation is a series of art events in the City of Opa-locka, Florida, that occur year-round and during Miami’s Art Basel to nurture Opa-locka’s urban revitalization efforts. I oversaw creative direction for the program’s digital and print materials.

The art direction was based on Opa-Locka’s unique Neo-Moorish architecture style, combined with modern and colorful design elements and custom illustration.


– Website
– Email Newsletters
– Social media
– Printed materials


– Creative Direction
– Art Direction
– Web development
– Content Creation

The digital space

All of the materials and messaging pointed users to the website for more information. The website transitioned through multiple phases of the campaign—from early sponsorship to public outreach. The site included general information about the project as well as a calendar of events, shows, and installations.

Web Design

The Website

I designed and developed a custom CMS site (WordPress) which was easy for the client to maintain and update with new events, maps, and information.


Beyond the event

The city of Opa-locka continues to sponsor art programs and their initiatives have extended to the redevelopment of art centers and public spaces. The look and feel we developed and continue to be relevant today.

Art Direction

Digital and Print

This project included an extensive range of printed materials, including schedules, catalogs, posters, and sponsorship programs. The branding expanded beyond the digital space into billboards, advertisements, newspapers, and wearables.

Hot Wheels