Greening Up Local Parks
As part of a 2014 initiative to improve local parks, the City of Hallandale Beach, Florida, launched a campaign to gather community input and secure voter approval of citywide plans, including new public recreation programs and expanded greenspace. I designed the campaign and oversaw all creative direction, which was influenced by Hallandale Beach’s bright colors and diverse demographics of young adults and families.
Platforms
– Website design
– Email Newsletters
– Facebook content
– Printed materials
– Outdoor advertising
Skills
– Creative Direction
– Ux Strategy
– Art Direction
– Web Design
– Video Storyboards
The website
The website transitioned through multiple phases of the campaign, including the early push for voter approval and community outreach to progress updates, maps, and programming calendars. All campaign materials and messaging directed users to the website for information throughout.
Art Direction
Digital presence
The combination of gradients, illustrations, and iconography were implemented across all digital communications, from the website and video content to Hallandale Beach’s social media accounts.
ART DIRECTION
COMMUNITY IMPACT
Visible on buses, billboards, and posters across the city, the campaign and its signature pink gradient and illustrations made a positive impact and voter approval of the park development plans were approved.
Art Direction
LEGACY
The design was implemented across the city of Hallandale Beach for many years and it still represents the idea of change and improvement of the city’s parks.
